SaaS
Over the years I've had the pleasure of designing a wide variety of software for different industry sectors.
Below are a few examples of a single screen from each project and a brief description to give context.
👆 Software used by the hospitality industry to set rates on their rooms by term and season.
Firstly, designed to be used widely across the UK by the B&B industry to set prices and special rates/promotions for their rooms - the potential of this software soon sky-rocketed.
It was also widely adopted by the higher education sector in the UK and US to facilitate and manage students booking their on-campus rooms for the term.
The software was sold as white label so a small level of customisation was offered to the customer (logo and colors).
👆 Software used by the events industry to plan all aspects of an event in one space.
This software is an evolution of another back-end software (before my time and hadn't been designed by a product designer) that was sold to the higher education sector to plan events on campus. It helped organise things like equipment, vendors and inventories of these events so they could be tracked in one package.
The version above shows a logged in homepage after my end-to-end redesign so that it is commercially viable to a range of events companies across the UK, US and eventually Australia too.
👆 An exercise in rebranding and ground-up redesign of a software that was firstly designed without a product designer and very 'Microsoft Visual' in style. The screen here shows an example of a facilities summary and details (in a real scenario - a sub-campus of a University).
Used by the higher education sector to manage the complex day-to-day inner workings of their campus' - this rebrand, and redesign proved to be both equally challenging and rewarding.
As this was one of a whole suite of products, the look, feel and functionality had to be omni-channel.
👆 Back-end marketing tool to send out offer codes to customers, either as one-off or to a list from a .csv file.
A small part of a back-end management system called ChargeVision that controls many aspects of the company marketing, services and configurations.
As this was one feature of a much larger tool, my main task here was to improve the UX of the offer system feature. I went about this by testing what was currently there and identifying quick win fixes and risks to the business. Overall, based on prototyping, testing and results - I gave this feature a much sleeker and refined user experience.
👆 This is a mid-fidelity prototype screen for a catering software, used to manage the complex catering needs of a multi-faceted University campus.
As this was a brand-new product, I had to design it from the ground up, using a 0 to 1 methodology.
Working with a company that was quite grounded in traditional software development practises - I saw it as a good opportunity for me, to take a lot of the departments along on the design journey too - facilitating workshops and various feedback loops along the way.
Speaking to our users to find pain-points, utilising large focus groups, testing, prototyping (paper), iterating and testing again - I was able to come up with a configurable, white-label solution that would eventually go on to be used across the most prestigious Universities and colleges in the UK and US.